Team Pardee is a huge advocate of living healthy lives – mind, body and soul. A good workout helps you achieve all of these, but our new neighbor is encouraging us to pursue better health by getting a daily stretch in as well.
Tim Trost, co-founder of Stretchlab on Rose Avenue, says “Stretching is important to extend any part of the body to its full length, making the muscle longer and wider without tears or breaks.” He gave us the 411 on why stretching is so imperative. “It increases your flexibility, improves your performance, decreases risk of injury and increases the blood flow to your muscles.”
“Muscle Beach” has put the Westside on the fitness map, and Stretchlab set up shop in June 2015 to bring another aspect of health to the limelight – stretching.
We’re excited to have a unique place like this in town championing wellness, one stretch at a time. Co-founders Saul Janson, Tim Trost, and Steve Sudell gave us an inside look at their studio and how they feel about being a part of the Westside community:
Pardee Properties: What is the concept/story behind your shop?
Stretchlab: Stretchlab had its beginnings a few years ago. It was founded by Venice locals Tim Trost (a fitness professional) and Saul Janson (an attorney) who had been training with Tim for many years. Saul loved the workouts and had great results, but the most enjoyable part was when Tim stretched him out – either before or after weight training/cardio work. The stretches were deeper, more effective, and felt fantastic. He often found himself wanting to be stretched on days he did not work out, but there was no place to go to just get a stretch. Massages were wonderful, but that is not what he was after. He didn’t want to and pay for a physical therapist when all he really wanted was a stretch.
Finally, one day at Gold’s Gym in Venice, he floated Tim the idea of a place where people could simply go and get a stretch. Tim loved the concept. They swiftly brought in physical therapist, Steve Sudell, a Venice local, and from there they started designing their unique platforms and putting together the layout.
PP: What initially drew you to Rose Avenue?
SL: A strong sense of community. Since we’re all Venice locals, it was a no-brainer to open our first location in Venice, specifically on Rose Avenue. Rose Avenue is really coming along with the recent influx of restaurants and shops. In fact, it’s already kind of blown up with a full-on residential complex, amazing restaurants like Cerveteca and Gratitude, shops like Trim Salon and the Yoga Collective. The area has cleaned up nicely. We couldn’t have wished for a better location or neighbors. Watch out, Abbot Kinney. there’s another block in town!
PP: How do you stay connected to the community?
SL: We were amazed to see just how welcomed we were by the neighborhood businesses and residents, so we want to give as much as we can back to the community. Our neighborhood businesses get discounts on stretches and always a friendly smile when they come to visit us. We host monthly events at our store, giving local artists and businesses a chance to connect. We’re also starting up a Stretchlab running club, where locals can meet like-minded individuals, share their achievements with other members, and at the end of a long running session, come come back to Stretchlab to get a much deserved stretch. There’s really no substitute for knowing you’re all in it together.
Stretchlab512 Rose AvenueVenice, CA 90291